Our Values

• QUALITY Concern for quality is mirrored in our products and services as well as in our attitude to our employees, customers, business partners and in a responsible attitude to the natural and social environments.
• INNOVATION/DEVELOPMENT ORIENTATION In creating “culture of living” trends we aspire to be modern and recognisable.  We take care of the development of employees, processes, technologies, and the organisation.
• AMBITION Setting ourselves ambitious goals for the future, we encourage dedication and perseverance.  While striving for common progress, we recognise and fulfil an individual's ambitions. 
• COMMITMENT We wish that our employees feel well at our company as well as feel satisfaction and pride to be the members of our collective.   We have a responsible and respectful attitude towards our employees, taking care of their professionalism, motivation, development possibilities and appropriate working conditions.
• TRUST We trust in our brand, the abilities of our employees and the firm and promising partnership with our customers.
• KNOW-HOW AND TRADITION Tradition means responsibility for the market trust we enjoy. And employing top-class professionals and possessing priceless know-how of technologies and processes grant us a privilege to be trendsetters. 

Our Mission

CREATING CULTURE OF LIVING. Ever since 1938 we have been creating ideas and products for home, leisure, relaxation and spoiling.  Products made from natural materials guarantee well-being, boost confidence and create a pleasant environment. Moreover, our employees’ satisfaction is nurtured with care for a creative environment, training, and their personal growth.

Our Vision

It is our ambition to remain the leading “culture of living” creator in the region and make name on new markets.
You see, culture of living is our world.  Here we spoil all who know us. And invite all of you who appreciate life style, quality, natural and beautiful.